Top 5 Fashion Games on iOS in Oceania: Q2 2023

In the second quarter of 2023, the top 5 fashion games on iOS in Oceania exhibited notable performance trends. Here’s a detailed look at the weekly downloads, revenue, and active users for each app, based on data from Sensor Tower.

Project Makeover by Magic Tavern, Inc. saw consistent weekly revenue, peaking at approximately $57K in mid-April and maintaining around $52K towards the end of June. Weekly downloads fluctuated, starting at approximately 9.6K in late March, dipping to around 5.4K in early May, before climbing back to 8.9K by the end of June. Weekly active users hovered around 57K to 60K throughout the quarter.

Makeover Studio: Makeup Games from LIHAO TECH CO., LIMITED experienced a decline in weekly revenue, starting at $1.7K in early April and ending with approximately $962 by late June. Weekly downloads peaked at 10K in mid-April but dropped significantly to around 2.2K by late May, before slightly recovering to 4.2K by the end of June. Active users decreased from 87.9K in mid-April to around 68.3K by the end of June.

Merge Studio: Fashion Makeover by Paxie Games had relatively stable weekly revenue, ranging between $1.6K and $2.5K throughout the quarter. Downloads saw a notable peak of 6.8K in early April, followed by a decline to around 1.5K by late June. Active users increased from 12.7K in late March to a peak of 19.6K in mid-April, before stabilizing around 16.3K by the end of June.

Makeup Stylist -DIY Salon game by REMEMBERS INFORMATION TECHNOLOGY CO., LTD. showed steady weekly downloads, starting at 3.3K in late March and rising to 5.2K in early April. Downloads remained relatively stable, ending at around 3.2K by late June. Active users were consistent, maintaining around 30K throughout the quarter.

DIY Paper Doll by Crazy Labs had a steady decline in weekly downloads, starting at 5.3K in late March and decreasing to approximately 1.6K by late June. Active users followed a similar trend, starting at 7.4K in late March and dropping to around 5.4K by the end of June.

For more detailed insights and data, visit Sensor Tower.